VOID watches bring back the old school charm and romance that is the wrist watch to a new generation of wearers. Like jewellery or a good pair of shoes, watches are a great way to show off your signature style and flair. The niche designer’s unique take on the classic wrist watch is inspired by Scandinavian design and incorporates the finest materials. It is a fact that in this modern day and age, time pieces 
are no longer needed for the function they once served due to the ubiquity of digital devices and screen. Despite their obsolescence, time pieces still have a key role in the accessories wardrobe of many people around the world.
VOID’s unorthodox take on its designs makes them stand out options that are affordable, eye-catching and high quality. Watches are still loved for their ability to convey personality and add interest to what may otherwise be a bland outfit. Whether you like to switch it up or stick with a more timeless look, VOID has designs for every occasion. Having acknowledged that the function of watches has now shifted to more of a focus on art, novelty and sentimental value, VOID’s designs are made to look great as well as tell time.
VOID watches are already a favourite cult brand with a growing number of people. The characteristic Swedish touch is a hallmark of designer David Ericsson who started the brand as a side project when he was working in Hong Kong. VOID was launched in 2008 with an emphasis on creating beautiful, simple yet chic creations that will stand the test of time. VOID watches are therefore rarely out of place and are suited to almost any outfit in any season. The simple elegance of the watches draw on the values of minimalism but with a touch of inspiration; Ericsson makes up for the sparse design by sourcing the best raw materials he could find.
Luxury leather and sleek, brushed finishes complement VOID’s clean geometries. Each creation is starkly elegant and tasteful. VOID watches represent the drive to create and always improve; they were intended to be more than just time pieces. VOID got its name from the voids that exist in space – empty spaces between the larger structures that full the universe. Although voids can be measured, they are so large that we can never comprehend their true vastness. Likewise, VOID watches carry the core concept that like the voids of space, the true meaning of time is something that is forever present but cannot be seen or touched, only measured. Says Ericsson, “The main function is already solved, so it’s not time itself, but about the user’s perception of time and the format you want to display it in.”
See VOID’s latest collection.
