THE ZINE
  • Automotive
  • Beauty
  • Food
  • Living
  • Style
  • Technology
  • Travel
THE ZINE THE ZINE
  • Automotive
  • Beauty
  • Food
  • Living
  • Style
  • Technology
  • Travel
0
0
MANSCAPED AUSTRALIA
  • Health and Wellbeing
  • Men's Grooming
  • Skin Care

MANSCAPED, the male grooming company worth the wait

  • July 13, 2020
  • 3 minute read
  • Ethan Macleod
Total
1
Shares
1
0
0

Australian men will not have to wait any longer for their grooming needs as the highly anticipated male grooming company, MANSCAPED, has finally hit the Australian market. The leading U.S based company first took its country by storm with their high-quality products and relatable marketing. Popular products such as The Lawnmower, are well crafted and carefully designed for those under the waist needs. Never before has a company targeted male sensitive trimming and never before have men known that they needed it. Thank god for MANSCAPED!

It was not long ago that the concept of male grooming was looked down upon and trimmed over, no pun intended. In this day and age though, male grooming has never been more important and thus, the market has absolutely taken off. This industry explosion is in consequence of drastic culture change within male circles across the globe; men now know how important grooming is. This culture change though, has also been catapulted by innovative marketing. MANSCAPED cleverly connected with men across the country with humour whilst highlighting the necessity for male grooming.

MANSCAPED

“The biggest avenue for us has been through highly comedic commercials,” he said. “All our videos are really funny — that is how we speak to guys. It’s hard to talk about this stuff seriously.”

Founder & CEO Paul Tran

Founder and CEO Paul Tran first came up with the idea when they realised that females had a product for every body part and men didn’t. This was when Tran and fellow co-founder Steve King developed The Lawnmower 1.0, a product specifically for male genital grooming. It was a simple concept that had potential, but they knew it wouldn’t be easy to get men to feel comfortable with it.

So, they used a marketing strategy to allow men to feel at ease the only way most of them know how, through humour. It’s hard to talk about this stuff seriously.” We all know bad hygiene is no joke, but sometimes it takes a joke to get good hygiene. Well, maybe we didn’t know, but MANSCAPED did!

“The biggest avenue for us has been through highly comedic commercials,” he said. “All our MANSCAPED videos are really funny — that is how we speak to guys.

The savvy duo first captured notoriety through the hit U.S show, ‘Shark Tank’. Their pitch certainly went over well with billionaire Sharks, Mark Cuban and Lori Greiner, as they struck a deal for $500,000 for 25% of the company. It’s safe to say that that turned out to be quite the investment as MANSCAPED went on to make a reported $1.7 million in its first year and $2.8 million the following year.

MANSCAPED

MANSCAPED have also released the successor to its brand leading product, The Lawnmower, with the launch of its third generation. A newly developed trimmer featuring a 600mA Li-lon rechargeable battery that has a 90 minute life, a waterproof ergonomic design, and an adjustable guard with 2 lengths. It’s compact shape makes it easy to hold which is a must for a powerful product designed for such delicate use. It also features an upgraded 7,000 RPM motor with what they call ‘Quietstroke technology’. The blades also use a soft ceramic material designed with it’s ‘SkinSafe’ technology.

 Whilst MANSCAPED is mostly known for their series of trimmers, they also offer a line of luxury nail kits with their latest release, The Shears 2.0. Now MANSCAPED has also released an ear and nose trimmer called The Weed Whacker. These products are newly on the market but they are already flying off the shelves. As well as expanding across different countries, these male grooming connoisseurs seem to be constantly developing new products to meet men’s unaddressed needs Finally a company who cares! For more information please visit MANSCAPED.

Total
1
Shares
Share 1
Tweet 0
Pin it 0
Ethan Macleod

Writer | THEZINE

Related Topics
  • Men
  • MANSCAPED
  • grooming
  • male grooming
Next Article
male hair styling
  • Style
  • Men's Grooming
  • Australia

Post COVID-19 Male Isolation HairStyle Trends

  • July 21, 2020
  • Ethan Macleod
READ MORE
Previous Article
MacBook-Air-2018
  • Technology
  • Apple Mac
  • Laptops
  • apple

The All New MacBook Air

  • March 1, 2019
  • Atal Hakikat
READ MORE
You May Also Like
World Burger Day with Salmon
READ MORE
  • Health and Wellbeing
  • Food

World Burger Day

  • May 11, 2022
  • Atal Hakikat
Lük Beautifood, launches festive 'Kissmas' collection for a holiday-perfect pout
READ MORE
  • Style
  • Beauty
  • Shopping
  • Skin Care

Lük Beautifood Launches Limited Edition ‘Kissmass Collection’

  • November 24, 2021
  • Amelia Roach
https://www.eatbcm.com.au/meal-packs/
READ MORE
  • Style
  • Men's Grooming

‘Wahl’ Teams Up With An Olympic Champion In Search Of The Nation’s Best Beard!

  • November 9, 2021
  • Atal Hakikat
blackmores
READ MORE
  • Health and Wellbeing

Blackmores Research Reveals How Restrictions Impacted The Way Aussies Move Their Bodies

  • October 25, 2021
  • Amelia Roach
Body Composition Meals
READ MORE
  • Health and Wellbeing
  • Food
  • Food & Drink

Achieve Your Health Goals With ‘EAT BCM’: Real Food Ready To Go

  • October 25, 2021
  • Amelia Roach
Motive Matcha
READ MORE
  • Health and Wellbeing
  • Food & Drink

‘Motive Matcha’ Is Guaranteed To Quench Your Thirst All Summer Long

  • October 7, 2021
  • Amelia Roach
BOSE & MENTAL HEALTH
READ MORE
  • Health and Wellbeing
  • Technology
  • Entertainment
  • Health & Fitness
  • Music

Mental Health Tips From Bose

  • October 6, 2021
  • Amelia Roach
Big-Brain-Academy
READ MORE
  • Health and Wellbeing
  • Entertainment
  • Lifestyle
  • Gaming
  • Gaming
  • Gifts

Have Family Fun This Holiday Season With ‘Big Brain Academy: Brain vs. Brain’ For Nintendo Switch

  • September 6, 2021
  • Atal Hakikat
Facebook 0 Likes
Instagram 0 Followers
Subscribe

Get the latest from The Zine

Subscribe

Get the latest from The Zine

The Zine
The Zine is a Sydney based digital magazine covering technology, design, automotive, travel and wellbeing. We select unique content that inspires and creates a balance in our daily routines.
Menu
  • Automotive
  • Beauty
  • Food
  • Living
  • Style
  • Technology
  • Travel
Tags
Africa Beauty books chloe crisp cultizm denham Earphones Fashion floral fragrance friends furniture Interview iphone 5 jacket Joop Homme Kate Spade lipstick MAC Cosmetics Marc Jacobs Men motorcycle Nike Free Run Note Couture oriental Oxygen perfume recruitment release date rose Running shopping shopstyle Snow social Splash Rain Stetson Fresh Three step skincare trans-seasonal Vera Wang Wedding women woody WW2
Recent
  • Miele's Boost CX1 Cat & Dog PowerLine
    Miele’s Boost CX1 Cat & Dog PowerLine
    • June 26, 2022
  • The Digital Nomad Handbook
    The Digital Nomad Handbook : Living and working on the road
    • June 7, 2022
  • Karcher K3 Pressure Washer
    Karcher K3 Deck Pressure Washer : Full Control
    • May 25, 2022
  • DeWalt’s newest Cleaning Gadget
    DeWalt’s newest Cleaning Gadget: Save Time & Water
    • May 17, 2022
  • World Burger Day with Salmon
    World Burger Day
    • May 11, 2022
THE ZINE
  • Automotive
  • Beauty
  • Food
  • Living
  • Style
  • Technology
  • Travel

Input your search keywords and press Enter.