Australian plant-based nutrition brand eimele has launched a new product called Essential Rainbow, a daily superfood powder that contains 77 nutrients in just two small scoops. The red berry flavoured powder is made using a wide spectrum of fruit and vegetable colours, allowing people to ‘eat the rainbow’ in liquid form. This latest innovation from eimele is designed to support immunity and energy, promote a thriving gut microbiome and protect against free radical damage. Head of the eimele Scientific Advisory Board Simon Hill, author and host of The Proof podcast, is a pioneer in plant-based nutrition products and also offers other health supplements such as Shine Greens and Metabolism Coffee.
Essential Rainbow has been carefully developed by eimele’s Scientific Advisory Board members;
- Simon Hill, Head of the eimele Scientific Advisory Board
- Dr Julie Chen, Formulator
- Jacqueline Alwill, Nutritionist
- Dr Gemma Newman, Medical Advisor
The brand’s team of expert formulators have gone to great lengths to ensure that each ingredient in their products is carefully selected for maximum nutritional potency. They understand that taste and texture are just as important as health benefits, so they take both into account when creating their products. By balancing the nutritional value of each ingredient with the desired taste and texture, they are able to create products that are not only healthy, but also enjoyable to eat. This dedication to quality and attention to detail is what sets this brand apart from others in the market, and has helped them to build a loyal customer base who appreciate the care that goes into each and every product they produce.
Eimele conducted a research study of Essential Rainbow in January 2023 with a small sample group of adult men and women. The purpose of the study was to assess the effectiveness of the product and provide feedback on its efficacy for energy, stress, and skin health. The results of the study indicated that after two weeks of supplementation, energy levels significantly increased, and this was maintained after four weeks. Additionally, 90% of participants reported increased energy levels, while fatigue and stress levels decreased. The product was also shown to help improve skin condition, reduce the overall appearance of wrinkles and pigmentation, and increase the moisture and elasticity of the skin. After four weeks of consumption, 95% of participants had increased skin moisture levels and elasticity. The full report of the study is available on request.
Simon Hill, Head of the eimele Scientific Advisory Board’ and host of health podcast The Proof, commented:
“When it comes to nutrition, we often think of the phrase ‘eat your greens’. This was the tag line of a 1950’s advertising campaign that inspired a whole generation of meat and two veg dinners with little consideration for flavour, creativity or sustainability.”
“With eimele Essential Rainbow, we’re making it easy to consume 77 nutrients and phytonutrients from across the whole colour spectrum of plants in a convenient, drinkable format. We believe it’s the most nutrient dense superfood product available today. Whatever else your day holds, at least you’ve nailed your nutrition to set yourself up for success.”
eimele Essential Rainbow is vegan, dairy free and gluten free. It’s available now at a price of $107 from https://eimele.com/products/essential-rainbow.
eimele is a brand that firmly believes in the positive impact of plants on our overall health and wellbeing. Their approach is grounded in science, with a strong focus on developing premium formulations that are designed to simplify the journey towards optimal health. The brand works closely with experts to create high-performance, nutritional solutions that are tailored to complement a plant-rich lifestyle. By combining their passion for plants with a rigorous scientific approach, eimele is committed to helping people achieve their health goals and live their best lives.