The revolutionary US brewing company, Athletic Brewing Co., has announced that they will be launching two of their most popular non-alcoholic beers into the Australian market, just in time for Dry July. The American trail blazing brewing company has 50% of the US craft non-alcoholic beer market and are backed by US stars, including, footballer J.J. Watt and chef David Chang.
The two most popular beers that are brewed by Athletic Brewing Co., and that are being launched into the Australian market, are; the Upside Dawn Golden Ale and the Run Wild IPA. These two exclusive non-alcoholic products are both available online and in store at particular national retailers.
Athletic Brewing Co. has been creating non-alcoholic beer since 2017 and was the very first brewery and tap room fully devoted to the production of non-alcoholic craft beer within the United States. The company’s two most popular beers, Run Wild IPA and Upside Dawn Golden Ale, have won numerous awards in the US Open Beer Championships, World Beer Awards and the International Beer Challenge.
The Athletic Brewing Co. team believe that people should not have to sacrifice their own ability to be both healthy and active to enjoy great beer. This is why the company has indeed created such an innovative lineup of refreshing, non-alcoholic beverages. Athletic Brewing Co. craft and create their intricate recipes using only pure, all-natural ingredients in small batches at their custom, state of the art brewery.
The innovative company pioneered a craft beer revolution in the United States and want to bring their ‘Without Compromise’ movement to the Australian market. This move will ensure in giving craft beer lovers high quality, non-alcoholic beer options.
The brewery’s ethos is to aim to make a positive impact on their customers’ health and happiness, and these values run throughout every aspect of their business. The company has also received support from athletes and the sponsorship of Ironman and other multi-sport events. The brewery begun the ‘Two for the Trails’ program which sees 2% of all sales donated to support and maintain active lifestyles and spaces. Athletic Brewing Co. is a true trailblazing company.
About Athletic Brewing Co.
Athletic Brewing Co. is a company that is redefining beer for the present day, active adult. The company’s tasty athletic craft brews let adults enjoy the refreshing taste of craft beer, without the consumption of alcohol, or the morning hangover. Consumers can enjoy these delicious craft brews anytime, anywhere and still be healthy, active, and always at your best. This is the very they began brewing them in the first place.
“No matter your motivation, if you want to keep a clear head and drink healthier, we’re here for you.”
– Bill Shufelt, Co-Founder & CEO
With custom breweries on both the East and West coasts of the United States, Athletic Brewing Co.’s lineup has earned renowned recognition throughout the beer brewing industry. The company has even received accolades against full strength beers, such as, the 2020 World Beer Award Gold medal for their Run Wild non-alcoholic beer. To top off all of the company’s sheer success, as part of the Athletic Brewing “Two for the Trails” initiative program, the company sees 2% of all sales donated to causes and organisations that support a healthy, outdoor, active lifestyle.
Whether you have decided to cut alcohol out of your life for good, for just one night, or for just one drink, Athletic Brewing Co. provides a refreshingly tasty, non-alcoholic option without any compromises that you are guaranteed to enjoy. The beers are $19.99AUD, per six pack and can be bought online and in particular national retailers, for more visit: https://athleticbrewing.ca
