The Swedish Startup brand, renowned for the most advanced air masks on the market, Airinum, has recently been raising awareness about air pollution by creating scenes of activism publicly, in the world cities of London and Paris. The Swedish mask brand endeavours in empowering people from all over the world to breathe clean air, and they want their products to visualise the problem that has serious effects on human health. Here is what the brand has been doing to empower the world to breathe cleaner, fresher air.
Airinum creates warning signs in London:
Air quality data shows that air pollution in London is at dangerously high levels, causing more than 9,000 premature deaths each year. To help raise awareness, Swedish startup Airinum decided to put up warning signs at the most polluted areas in central London. An act to visualise this invisible threat to human health.
Air pollution kills over seven million people a year, making it one of the most discussed topics at the UN Climate Change Conference (COP25). During the summit a lot of emphasis was put on the role of cities in decarbonisation, and the urgency to lower emissions in cities all over the world to protect human health.
Airinum, the Swedish health tech company, wanted to make a statement to protest air pollution in London and the severe effects it has on human health. “In the light of COP25 we wanted to seize the opportunity to educate people on how air pollution is destroying our health and how serious the situation is in London, a city really suffering the consequences of climate change.” says Alexander Hjertström, CEO and co-founder of Airinum, and continues “Building knowledge and awareness is one of five actions set by the UN to combat Climate Change, something Airinum hope to do with this action by making people aware of this massive global problem, on a local level.”
By using an air quality sensor Airinum located the most polluted areas in central London. One of the areas where Airinum placed a warning sign was in Southwark where millions of people pass through every day. The study published by King’s College postcode has the worst air quality in London with nitrogen dioxide levels at 102.05 2.5 times the WHO safety levels. Londoners were horrified to learn about the health risks they face every day just by breathing the local air.
“By letting Londoners who walk these streets everyday aware about the air quality in their city we hope to reach more people and hopefully spring a debate about the problem.”
Alexander Hjertström
Airinum dresses the statues of Pairs in air masks:
After the UN Climate Action Summit the Swedish health tech company, Airinum, placed air masks over the faces of well-known, globally recognised statues of Paris. This was an act to protest the dangerous levels of air pollution in many parts of the world.
Fredrik Kempe, co-founder of Airinum has said, “The simple act of breathing is killing 7 million people a year and is harming billions more which is unacceptable, and that is what made us start this company in the first place… A mask can both save lives and at the same time be a symbol for the climate crisis.”
Airinum’s signature Urban Air Mask was featured in Paris Fashion Week as a part of French designer, Marine Serre’s, show. Fredrik Kempe attended the show and was proud to see Airinum’s health accessories walk down the runway, he said, “We are bringing our air masks into the fashion industry to hopefully spark a debate about how the climate crisis will change everything, even the way we dress. Attending Fashion Week, knowing all eyes would be on Paris, we also wanted to make a difference on a larger scale by raising awareness about the problems outside the catwalk.”
The Airinum brand endeavours to make a difference with their air masks, and by making these public statements and activist movements in two of the biggest cities in the world on air quality and air pollution, the brand hopes that the rest of the world will feel empowered to raise awareness and make a difference in the world. For more on Airinum visit: https://www.airinum.com
