Sweaty Betty PR is a leading Public Relations company in Sydney who specialise in fashion, beauty and lifestyle. They do nothing short of a top job for each of their 70+ clients, gaining them wide publicity through creatively thinking up ways to successfully put together a campaign, stunt, event or put a label into the media or of course send out one of their famous gift bags to those in the relevant industry.
It’s a hard role to fill being a PR agency when spread across such a wide variety of industries though somehow, these twenty-something year olds make it happen with a great effect. Each day is fast paced and includes mingling with the media, attending events, writing up press releases and posts on their official blog, sending out new products, preparing the perfect gift bag, keeping the modern show room looking immaculate for editors and stylists, being in and out of important meetings, heading off to designer showrooms and adding new products to their own. The motto for the “Betties” (the staff) in the showroom is – walk, don’t run. This could not be more spot on for this PR team.
Though the Betties may work crazy, long hours day after day, they seem to love not only what their job description includes but their social and physical working environment as well. The office is their showroom, the space is huge and open, the walls are pink, silver, black, white and grey with modern desks for the publicists, curved reception desk, gunmetal coloured racks to hold the fashion clients collections, long white curtains cover the windows and are sheer enough to allow natural light into the showroom, the boardroom has a curved glass table with photos of the Sweaty Betty attended events decorating the walls, there are a few plasma TV’s around the place and there is always a pretty floral display on a table or two. With such a perfectly stylish place to work in, it would be hard to not enjoy the look and feel of this working environment and the overall feel that it has.
Being a part of the Betties would mean that it is a part of the job to be social with clients, the media and the others they work alongside. The showroom is loud with talk of not only work-related chatter but what they did on the weekend, a new pair of shoes they bought or the latest on relationships and friends, they are all mixed with each other and seem to have very close friendships with each other. As part of keeping their fitness up, they do this all together too with group fitness classes after work with their own group-personal-trainer. A weekly fake tan is also done each Friday afternoon with their own booth that is brought to the showroom by a professional lady who does the tans for the Betties right as the weekend begins.
This is one showroom office that is known for the upbeat, positive vibe that they give to all who take a visit. From an outsider and insider point of view, this is a perfect example of a happy, fun, productive and efficient working place because of the team who works so well together to achieve the results their clients want, all while loving and enjoying every minute of it.
