Brand new from Smeg - by way of popular demand from its customers - is its all-white version of their iconic and retro style blender.

This year, Smeg celebrates its 70th anniversary of design and technological development, and they’re continuing to raise the standards of white goods with their award-winning products. The brand had collaborated with Milan’s Deep Design Studio to develop and manufacture their expanding collection of household appliances. This blender now comes in eight lovely shades and has won a multitude of prestigious awards including the likes of the Good Design Award and the Red Dot Award.


The latest iteration of this famous blender (the BLF01) is unmatched in its combination of breath taking clean-cut, vintage design paired with  feature-saturated perks. The 800W motor won’t send food flying and splattering like most of us are accustomed to, and accelerates smoothly with its ’soft start’ function to your selected speed. The blender has 3 pre-set functions: Ice crush, Smoothie and Pulse (has 3 individual speeds on its own). These make it an essential food prep tool for everyone’s kitchen.

Smeg White Blender

Its four speeds make sure that all of your ingredients are properly transformed, even the hardest of foods such as raw vegetables, frozen fruit and chocolate can all be integrated into the machine. Available in a wide range of authentic vintage-inspired colours (pastel blue, green and pink, red, black, Panna, silver and now white), the BLF01 has an enamel coated body and a Tritan BPA-free 1.5L Jug.

Smeg has a wide range of small appliances for every need and whim in your kitchen, all similarly designed, you can deck out your kitchen with matching, aesthetic, functional appliances from kettles to toasters to coffee machines.

To grab yours, visit Smeg 

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