Melbourne Spring Fashion Week was full of firsts with the Oppo-sponsored RMIT student collection showcased for the first time with a live-streaming event using social media channel Periscope.
On Sunday 30th August, world-class technology saw the Melbourne Spring Fashion Week kick off with OPPO and RMIT pairing up to stream the event live through Periscope. Viewers all around the world accessed the opportunity to see views from the catwalk through the eyes of a model while student designers showcased their collections.
Melbourne Spring Fashion Week is the premier event of the season where established and emerging local designers are given the opportunity to dazzle and inspire through their new collections. The event will run from 28th August until 4th September and offers a number of events, seminars and parties for fashion gurus to participate in. As well as runway shows, those interested in fashion are able to take part in activities such as sketching lessons, hair and makeup tutorials and seminars focused on careers in the fashion industry.
Periscope allows for users to share an experience with followers around the world. This provides people with an experience like no other and gives us the ability to communicate with the broadcaster through live messages. Through this platform, RMIT and OPPO were able to unveil the collections from RMIT student designers. Three streams were captured on the night from various angles in the photographers pit, the balcony and the runway itself where a model used an OPPO Smartphone to shoot videos from their perspective. This gave fashionistas everywhere the opportunity to experience what a model does.
RMIT University Head of School of Fashion and Textiles Professor Robyn Healy welcomed the new technology onto the catwalk suggesting that “Leading edge technology helps shape fashion, design and textiles which are often unveiled and seen for the first time on the catwalk”.
Conducting the live periscope broadcast clearly shows where mobile technology and social media is headed in the future. Despite a few technical challenges at the event such as lack of wifi and 4G, the app proved to be a major success. If you were unlucky enough to miss the stream, Twitter’s video streaming tool allows you to re-watch the 30 minute feed again following the conclusion of the event.
Visit Melbourne Spring Fashion Week to view all the latest events on offer.
