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Parrot: The Corporate Brand

  • May 16, 2012
  • 2 minute read
  • Atal Hakikat
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Parrot was founded in 1994 by Frenchman Henri Seydoux, and has since become a global leader in mobile technology. The company was established to drive mobile phones into everyday life; by developing quality, user-friendly products that are highly functional and easy to use. The ‘Parrot’ range boasts the most extensive range of hands-free technology systems for cars worldwide. In particular, the company have built their reputation around their mobile connectivity and multimedia in Smartphones. Through their success, they have positioned themselves as key players in car infotainment technology.

Parrot’s diverse range of Hands free car kits with Bluetooth accessibility make it easy to communicate and listen to music in your car. Using the wireless remote control positioned on the steering wheel or dashboard, drivers and passengers can easily access the features included in the devices. Along with regular call functions, Parrot’s later models of car systems also include automatic phonebook synchronisation, voice recognition technology, contact management functions and double microphone technology to make it easier for people to communicate effectively and safely while driving. The music player allow users to listen to their favourite artist or song via multiple music sources; including iPods/iPhones, MP3 players, analogue players or SD cards. Parrot has also released a prestigious ‘By Parrot’ range, designed in partnership with world-renowned artists. The line features high-end, eclectic, wireless multimedia products for modern lifestyles.

Arguably the pinnacle of the range is the truly innovative AR Drone, the first quadricopter piloted via Wi-Fi and using an amplified sense of reality. The AR Drone was designed for indoor or outside leisure use; controlled by using your iPod, iPod Touch, iPad, a Linux PC or joystick. Thanks to the Wi-Fi network, it is also possible to connect several AR Drone’s to a network to battle it out in the multi-player game, the A.R Pursuit. Also available in the ‘By Parrot’ collection are the stylish range of digital photo frames and Wireless Speaker sets, designed for tech-savvy people who are looking for that statement piece which synchronises with their home and their lifestyles. The stunning speaker sets were designed by French product designer, Phillippe Starck. They reflect his innovative approach and commitment to create streamlined and organic looking products.

Parrot also sought the design inspiration of other European designers including Andree Putman, Martin Szekely, Jean-Louis Frechin Uros Petrevski for their extensive range of digital photo frames. The frames boast high functionality as well as stylish, contemporary design that are intended to blend harmoniously with various living spaces. For more information on Parrot’s product range or corporate brand, visit the website. www.parrot.com

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Atal Hakikat

Join Atal Hakikat on his realm of review guides online. An experienced writer covering topics from the latest technologies, automotive, food, beauty & more!

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