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G-Star_Raw
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  • 3 min

Pharrell Williams X G-Star Raw: Raw For The Ocean

  • October 9, 2015
  • Atal Hakikat
G-Star Raw are set to release their much-anticipated eco initiative ‘Raw for the Ocean’ later this month in Australia. Curated by musical mega mind and designer Pharrell Williams, the latest of three collections will feature a unique blend of materials that contain recycled PET plastics extracted from the ocean and a unique cotton fabric developed by textile company Bionic Yarn.
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void_watches
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  • 2 min

VOID Watches Signature Timepieces

  • October 6, 2015
  • Atal Hakikat
VOID watches bring back the old school charm and romance that is the wrist watch to a new generation of wearers. Like jewellery or a good pair of shoes, watches are a great way to show off your signature style and flair. The niche designer’s unique take on the classic wrist watch is inspired by Scandinavian design and incorporates the finest materials. It is a fact that in this modern day and age, time pieces are no longer needed for the function they once served due to the ubiquity of digital devices and screen. Despite their obsolescence, time pieces still have a key role in the accessories wardrobe of many people around the world.
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Apple_Hermes_Watch
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  • 2 min

Apple Hermes Watch: Innovation meets luxury

  • September 23, 2015
  • Atal Hakikat
The Apple Hermes watch which is one of Apple’s most anticipated releases was unveiled at last on September 9th 2015.  Expectations were high as Apple kicked off the Apple Hermes watch press event in collaboration with the French design house Hermes. With prices starting at $1100, the partnership merges the traditional aesthetic, iconography and craftsmanship of Hermes with the unmatched design innovation of Apple.
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g-star raw
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  • 2 min

G-Star Raw: The Jeans Matchmaker

  • September 18, 2015
  • Atal Hakikat
G-star Raw’s latest Autumn/Winter 2015 campaign is reminding us all that jeans are the one garment that we truly wear our own way. It is all about finding your denim soul mate. Drawing inspiration from the ‘swipe left, swipe right’ features of popular dating app Tinder; the brand has immortalised the optimised tool that allows you to find your perfect denim match.
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Nike Airmax 2015 Running on Air 1
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  • 1 min

Nike Airmax 2015 Running on Air

  • September 8, 2015
  • Atal Hakikat
The newest trend in footwear has arrived with the Nike Airmax 2015 dashing into stores all around the country. But what makes this particular shoe the most comfortable around? They don’t call it an airmax for nothing! The heel of the shoe contains padding which, as any runner will tell you, pays off when you hit the pavement. Previous versions of the shoe have had considerable amounts of cushioning present, however with the 2015 Airmax model, runners can be thankful for extra cushioning in addition to Nike’s dynamic flywire which intertwines with laces to wrap midfoot for added support.
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ASICS_Tiger_Gel_Lyte_III
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  • 3 min

ASICS Tiger GEL-Lyte III Australian Release

  • September 8, 2015
  • Atal Hakikat
The ASICS Tiger GEL-Lyte III August 2015 launch did not disappoint sneaker fans who had been anticipating their release for some time.
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nike_flax
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  • 2 min

Nike Flax Collection “Wheat Pack”

  • September 8, 2015
  • Atal Hakikat
The Nike Flax Collection – otherwise known as the “Wheat Pack” is set to continue for another year with the recent release of Nike’s popular Fall 2015 range. Nike’s novel approach has won a number of converts in the sneaker world. For the second year running the company has successfully remodelled their most iconic shoe silhouettes and given them the “Wheat treatment”, a pleasing invention which is a remake of the original shoe but with golden wheat tones. Due to their commercial success during the initial November 2014 launch, Nike has brought back the Wheat Pack for 2015. The popular 2014 collection encompassed three classic additions which incorporated the latest weather resistant technology, unique accents and on trend design.
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fashion_targets_breast_cancer
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  • 2 min

Fashion Targets Breast Cancer T-Shirt Release

  • September 3, 2015
  • Atal Hakikat
 
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melbourne_spring_fashion_week
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  • 2 min

RMIT Collection Melbourne Spring Fashion Week

  • September 1, 2015
  • Atal Hakikat
Melbourne Spring Fashion Week was full of firsts with the Oppo-sponsored RMIT student collection showcased for the first time with a live-streaming event using social media channel Periscope.
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TRIWA TIME 2
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  • 1 min

TRIWA TIME

  • August 27, 2015
  • Atal Hakikat
There is so much hype around about this super cool, yet classic brand at the moment. The Swedish brand’s name ‘TRIWA’ is an acronym for “transforming the industry of watches,” and that’s exactly what they seem to have done.
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