Style

251 posts
ShiftWear shoes change colour and design as you walk. 1
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ShiftWear shoes change colour and design as you walk.

Have you ever wished your shoe collection rivalled the Kardashians or Christian Louboutin? Who hasn’t. In an era of ever-expanding growth and unrivalled potential, anything is possible these days. Which is why the idea of ShiftWear sneakers – where you can change the design and colouring of your shoes from an App in your phone – is so sort-of believable.
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Creed-Aventus
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Creed Aventus

Creed’s Aventus scent is a fragrance that celebrates the modern man and his lifestyle. Eager to succeed, powerful in both his public and private life, with just enough softness to admit defeat when he knows he has toed the line. Aventus was created by Olivier Creed and his son Erwin in 2010, taking inspiration from its historic emperor’s namesake because of the way he waged a war and promoted peace in a unique paradox.
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Creed-Royal-Mayfair
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Royal Mayfair: An icon reborn

Royal Mayfair, formerly known as Windsor is the incarnation of the vaulted Creed scent that was created specifically for the daring Duke of Windsor. Like its namesake, Windsor reflected the British Royal’s flair for taking risks in love and life. An impeccably dapper figure, the Duke caused much controversy during his lifetime, famously abdicating as the King of England to marry the woman he loved.
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New Balance x Sneaker Freaker 2
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New Balance x Sneaker Freaker

New Balance originated in Boston in 1906 as New Balance Arch Company and was started by British immigrant William J. Riley. Riley’s core concept was based on the three-clawed feet of a chicken, which resulted in perfect balance. He initially started New Balance to manufacture arch supports and accessories inspired by the three-clawed model. Fast-forward to 2015 and New Balance is an established manufacturer of athletic and fashionable footwear.
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up_there
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Up There Store Sneakerheads

Up There store is an essential stop for stylish men visiting Melbourne. A city known for its chic fashion, refinement, art and culture, Melbourne has carved itself a reputation for its sophisticated retail environment, marking it as one of the best places in Australia for shopping. Up There is no different in that it offers unique, high quality products that merge effortlessly with the Melbourne urban scene.
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Oscar Wylee Eyewear 3
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Oscar Wylee Eyewear

Oscar Wylee, Sydney’s answer to chic, high quality eyewear is one of the few labels sporting a price tag that won’t cost you an arm and a leg. Having been around for only three years, the budding label has mass appeal with young professionals, trendsetters and value-seekers alike. The Oscar Wylee look is best described as clean but offbeat, and with quality that rivals eyewear from the mainstream brands (they are sourced from the same manufacturers).
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IC BERLIN
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IC Berlin German Made Eyewear

IC Berlin design and produce patented uniquely designed eyewear made of screw less sheet metal. IC Berlin glasses are known for their ingenious frames, which incorporate a clip-on hinge system that holds the frame together with a detachable clip. IC Berlin glasses are different in that they do not have solder or screw points. Glasses are able to be disassembled and reassembled by hand with no tools required, resulting in flexible medical grade stainless steel glasses that are on trend and virtually unbreakable. Even more remarkably, IC Berlin glasses allow for individual components to be replaced as needed due to its fit-together design.
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royal_oud
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Royal Oud by Creed

Royal Oud by Creed launched in 2011 has earned its place amongst Creed’s top selling fragrances in the span of four short years. Inspired by the marriage of Persian and Parisian influences, House of Creed have taken an ancient and rare base ingredient and adapted its scent to the style of their house. A creation of Master Perfume Olivier Creed, Royal Oud is a regal and hyper-luxurious fragrance that carries with it a history that spans over 2000 years through the key ingredient of oud.
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