With “BMW Opera for all,” BMW continues to champion culture and the arts after announcing a partnership with Opera Australia, the largest performing arts organisation in the country.
As the name suggests, “BMW Opera for All” is a free event for anyone who wants to attend. BMW Opera for All” is part of a worldwide initiative to bring world class cultural experiences to anyone and everyone without costing a cent. Following events in Munich, Berlin, London and Moscow, the Australian premiere of “BMW Opera for All” is set for February 4 in 2023. The Melbourne premiere will kick off with an open-air concert at Federation Square. Four of Australia’s best opera singers will perform the most popular operatic arias accompanied by 16 of Orchestra Victoria’s best musicians.
BMW partnered with Opera Australia to bring their global “Opera for All” to Australia due to the belief that art and culture are central to social sustainability. Melbourne’s rich theatre, art and music scene made the city the perfect candidate for being the first to showcase this global event in Australia.
Opera Australia has a full calendar making them one of the world’s busiest opera companies. Every year they put on hundreds of performances around the country. The Company performs seasons in the Sydney Opera House and the Arts Centre Melbourne while also touring regionally. BMW’s “Opera for All” will surely be something spectacular with Opera Australia at the helm.
For over 50 years, BMW Group has been committed to enhancing cultural engagement around the world, spearheading over 100 initiatives in this area. As to why a vehicle manufacturer would be interested in cultural initiatives, the answer is that BMW considers itself a good corporate citizen. BMW Group wants to make a lasting contribution to society. They have partnered with some of the most renowned cultural institutions in the world including the Centre Pompidou, the Neue National galerie, the opera house Staatsoper Unter den Linden, Milan’s La Scala, Moscow’s Bolshoi Theatre, the Art Basel and the Kochi-Muziris Biennale. BMW is committed long term to enhancing contemporary art, classical music, jazz and sound, and architecture and design. In these areas, BMW Group promises creative freedom – seeing this as essential for ground-breaking artistic work.
More recently BMW specifically wanted to support the arts and cultural industries which have suffered during the Covid 19 outbreak. Renowned for its world class cultural and artistic engagements, Federation Square was selected as the perfect venue to bring people from near and far for much needed joy and entertainment after years of hardship. In the middle of the city, Federation Square can house 8000 people. One of the biggest free outdoor operatic events set for 2023, the performance will be open to audiences of all ages at no cost.
Opera Australia CEO Fiona Allan felt it was appropriate for Melbourne to join other international cities to host the global “BMW Opera for All” concert series ahead of any other city in Australia. Allan describes hosting the event at Federation Square as a gift for Melbourne as well as an opportunity for families to gather in the CBD once more.
If you’re a hardcore opera fan, or even if you don’t know much about it, gather your family and friends for an evening of stunning arias accompanied by a live orchestra set against the backdrop of an open-air urban concert. You don’t even need to book, all you have to do is show up for a fun filled family evening. In the heart of Melbourne, you won’t have to pay a cent to enjoy the best that opera has to offer all thanks to BMW Group.
