THE ZINE
  • Automotive
  • Beauty
  • Food
  • Living
  • Style
  • Technology
  • Travel
THE ZINE THE ZINE
  • Automotive
  • Beauty
  • Food
  • Living
  • Style
  • Technology
  • Travel
7K
0
  • Automotive
  • Featured
  • Homepage Featured
  • Technology

Toyota’s New Era of Design

  • May 11, 2018
  • 3 minute read
  • Atal Hakikat
Total
1
Shares
1
0
0

Toyota have begun a new era of innovative automotive engineering and design that is fast developing a stronger and more enticing style direction for its cars according to one of the organisations leading Global Design Executives, Kevin Hunter.

President of Toyotas North American design studio CALTY, Hunter said that Global President Akio Toyoda had birthed a concept for designing more cars that elicit an emotional response from customers.

Bringing his team to Australia to discuss the future of Toyota’s design processes, he mentioned that the company had previously leant on consumer and internal consensus statistics, allowing them to create cars that would be “safe” in the sales and marketing department.

“But, with Mr Toyoda’s challenge to develop style that stirs people’s emotions and makes them want to drive our cars, Toyota’s design efforts are less reliant on consensus now.” He says, continuing:

“Toyota’s designers are car enthusiasts and absolutely passionate about designing desirable cars, so we are answering Mr Toyoda’s challenge with cars such as the latest Corolla, Camry, C-HR and Prius…As a result of this new global commitment, we expect to develop the most capable, most exciting generation of vehicles the company has ever produced.”.

TNGA (Toyota New Global Architecture) has adjusted Toyota’s approach to car design and concept development as well as manufacturing, allowing vehicles that can instill feelings of confidence and give customers a genuine fun-to-drive experience.

In terms of engineering and manufacturing, TNGA is focussing on developments such as a lower centre of gravity, rigid framework, new suspension, and high strength steel to deliver more balanced handling and an overall more engaging drive.

Additional to the dynamic improvements, TNGA will also be liberating the aesthetic design of the vehicle, adding some lower rooflines and bonnets, allowing models to be more distinctive and to have more appealing proportions.

Watch Toyotas space as they pave the way for the future of cars.

Total
1
Shares
Share 1
Tweet 0
Pin it 0
Atal Hakikat

Join Atal Hakikat on his realm of review guides online. An experienced writer covering topics from the latest technologies, automotive, food, beauty & more!

Related Topics
  • automotive
  • cars
  • Design
  • Technology
  • Toyota
Next Article
Limited-Edition TABASCO® Diamond Reserve Sauce?! 1
  • Food
  • Homepage Featured
  • Kitchen
  • Living

Limited-Edition TABASCO® Diamond Reserve Sauce?!

  • May 15, 2018
  • Atal Hakikat
READ MORE
Previous Article
SIERRA ESCAPE
  • Homepage Featured
  • Lifestyle
  • Living
  • Travel

Sierra Escape’s Glamping Experience

  • May 11, 2018
  • Atal Hakikat
READ MORE
You May Also Like
Nomad-Goods
READ MORE
  • Business
  • Eco
  • iPhone
  • Shopping
  • Smart Phones
  • Sustainable
  • Technology

Shop Sustainably With ‘Nomad’ This Festive Season

  • December 15, 2020
  • Atal Hakikat
Airinum
READ MORE
  • Featured
  • Health and Wellbeing
  • Outdoor
  • Safety

‘Airinum’ Is Empowering The World To Breathe Clean Air & Raise Awareness On Air Quality

  • December 2, 2020
  • Atal Hakikat
Capture Special Moments This Christmas Season With Nikon 2
READ MORE
  • Cameras
  • Technology

Capture Special Moments This Christmas Season With Nikon

  • November 29, 2020
  • Atal Hakikat
christmas-gifts-toys-2020
READ MORE
  • Children
  • Entertainment
  • Gifts
  • Shopping
  • Technology

The Top Trending Tech Toys Of Christmas 2020 Revealed

  • November 26, 2020
  • Amelia Roach
Miele Triflex HX1
READ MORE
  • Cleaning
  • Living
  • Technology

The 3 in 1 Miele Triflex Vacuum Innovation

  • November 17, 2020
  • Atal Hakikat
Mujjo
READ MORE
  • apple
  • Apple Mac
  • Business
  • Gifts
  • Laptops
  • Shopping
  • Technology

Protect Your Device With Mujjo’s Secure And Stylish Sleeves

  • November 15, 2020
  • Atal Hakikat
longines spirit
READ MORE
  • Featured
  • Gifts
  • Shopping
  • Style
  • Technology

Honour Legendary Pioneers With The ‘Longines Spirit Collection’

  • October 31, 2020
  • Atal Hakikat
new-ipad-air
READ MORE
  • apple
  • Entertainment
  • iPhone
  • Technology

The All New & Advanced, iPad Air

  • October 29, 2020
  • Atal Hakikat

Subscribe

Get the latest from The Zine

The Zine
The Zine is a Sydney based digital magazine covering technology, design, automotive, travel and wellbeing. We select unique content that inspires and creates a balance in our daily routines.
Menu
  • Automotive
  • Beauty
  • Food
  • Living
  • Style
  • Technology
  • Travel
Tags
app apple Australia Australian Beauty bicycles camera car cars Coffee Denim Design ergonomics Exercise Eyewear Fashion Featured fitness food fragrance furniture health home ipad iphone kids kitchen Lifestyle Living Men organic perfume Phone recruitment Samsung shoes shopping Skincare smartphone Sony Style sydney Technology Travel Velosophy
Recent
  • famous soda co
    Famous Soda Co Will Satisfy Your Thirst All Summer Long
    • January 7, 2021
  • ocean-waste
    Save Your Money And Help Clean Our Oceans With ‘FlusheD ECO’
    • January 7, 2021
  • Australian skin care
    Natural Australian Skin Care Brands That Will Revitalise Your Skin
    • January 3, 2021
  • Google
    Google’s AI Technology Will Help Identify The Aussie Animals Impacted By Bushfires
    • December 22, 2020
  • husky retro style bar fridge
    The Husky Retro Bar Fridge Will Keep Your Drinks Chilled All Summer Long
    • December 22, 2020
THE ZINE
  • Automotive
  • Beauty
  • Food
  • Living
  • Style
  • Technology
  • Travel

Input your search keywords and press Enter.