Gaby Aghion re-revolutionised the fashion industry in the 1950s when she founded the fashion power house, Chloé. While other luxury fashion houses were still focused on Haute Couture (made-to-measure clothing) Gaby Aghion had realised that there were millions of more money-constrained women who were not catered for. Thus the prêt-à-porter (ready-to-wear) fashion market was born.
After being taken over by Dunhill Holdings, the trendsetting Chloé name hasn’t stopped there.
This month, there’s a little something special in stores from Chloé fragrances. You can now purchase three of Chloé’s iconic fragrances, the Love, Chloé or L’eau De Chloé in miniature size.
These My Little Chloé’s are a new way to carry your favourite perfume around with you at all times. Each 20mL bottle comes with all the usual Chloé charm, featuring the iconic whimsical bows, sweet pink tones, and chiffon-blouse-inspired softness. Each fragrance then in turn holds all the elegance and refinement of a lady who has known love, or is in love. With rose as the main ingredient, Chloé fragrances are seductively feminine and playful.
You can pick up My Little Chloés as a set for $120, or separately for $45.
My Little Chloés will be available from the 10th of March 2013 from David Jones, Myer, Adorebeauty.com.au and selected pharmacies for a limited time only. Call 1800 812 663 for stockists.