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Fashion

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g-star raw
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  • 2 min

G-Star Raw: The Jeans Matchmaker

  • September 18, 2015
  • Atal Hakikat
G-star Raw’s latest Autumn/Winter 2015 campaign is reminding us all that jeans are the one garment that we truly wear our own way. It is all about finding your denim soul mate. Drawing inspiration from the ‘swipe left, swipe right’ features of popular dating app Tinder; the brand has immortalised the optimised tool that allows you to find your perfect denim match.
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Nike Airmax 2015 Running on Air 1
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  • 1 min

Nike Airmax 2015 Running on Air

  • September 8, 2015
  • Atal Hakikat
The newest trend in footwear has arrived with the Nike Airmax 2015 dashing into stores all around the country. But what makes this particular shoe the most comfortable around? They don’t call it an airmax for nothing! The heel of the shoe contains padding which, as any runner will tell you, pays off when you hit the pavement. Previous versions of the shoe have had considerable amounts of cushioning present, however with the 2015 Airmax model, runners can be thankful for extra cushioning in addition to Nike’s dynamic flywire which intertwines with laces to wrap midfoot for added support.
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ASICS_Tiger_Gel_Lyte_III
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  • 3 min

ASICS Tiger GEL-Lyte III Australian Release

  • September 8, 2015
  • Atal Hakikat
The ASICS Tiger GEL-Lyte III August 2015 launch did not disappoint sneaker fans who had been anticipating their release for some time.
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nike_flax
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  • 2 min

Nike Flax Collection “Wheat Pack”

  • September 8, 2015
  • Atal Hakikat
The Nike Flax Collection – otherwise known as the “Wheat Pack” is set to continue for another year with the recent release of Nike’s popular Fall 2015 range. Nike’s novel approach has won a number of converts in the sneaker world. For the second year running the company has successfully remodelled their most iconic shoe silhouettes and given them the “Wheat treatment”, a pleasing invention which is a remake of the original shoe but with golden wheat tones. Due to their commercial success during the initial November 2014 launch, Nike has brought back the Wheat Pack for 2015. The popular 2014 collection encompassed three classic additions which incorporated the latest weather resistant technology, unique accents and on trend design.
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fashion_targets_breast_cancer
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  • 2 min

Fashion Targets Breast Cancer T-Shirt Release

  • September 3, 2015
  • Atal Hakikat
 
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melbourne_spring_fashion_week
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  • 2 min

RMIT Collection Melbourne Spring Fashion Week

  • September 1, 2015
  • Atal Hakikat
Melbourne Spring Fashion Week was full of firsts with the Oppo-sponsored RMIT student collection showcased for the first time with a live-streaming event using social media channel Periscope.
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sustainable_fashion
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  • 2 min

Sustainable Fashion and the Impact of Labels

  • August 11, 2015
  • Atal Hakikat
Sustainable fashion is about acquiring beauty without harm. Many fashion industry players envision sustainable fashion as the way forward. With a growing number of ethically conscious consumers and fashion labels, the Sydney Environment Institute and Sydney Ideas will run Beauty Without Harm to highlight the importance of sustainable fashion and provide tips for how we can make better purchasing decisions.
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Sydney Fashion Meets Art At Lane Four

  • July 21, 2015
  • Atal Hakikat
Breakthrough duo fashion designer Vicki Lee and international photographer Ted O’Donnell have unveiled a unique installation hosted exclusively at Lane Four at The Galeries.
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Audrey Blue Responds To Suffering Sweatshop Workers

  • July 21, 2015
  • Atal Hakikat
 Major Australian retailers have faced claims that sweatshop workers in Bangladesh have suffered physical and verbal abuse, and Audrey Blue is calling on Australians to seek out ethical alternatives.
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Ray-Ban
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  • 2 min

Ray-Ban: The World’s Most Stylish Eyewear

  • July 10, 2015
  • Atal Hakikat
Ray-Ban is an iconic eyewear brand that for seven and a half decades has existed alongside some of the most powerful cultural movements in history. From music to the arts, Ray-Ban has been a part of the rise in celebrity culture that afforded rock stars and movie stars power to influence fashion. Ray-Bans remained indispensable to the stars from James Dean and Audrey Hepburn to Michael Jackson right down to modern celebrities, they enabled them to be noticed yet not seen.
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