‘The design of the BMC has a language all of it’s own. Light years away from the interchangeability of today’s market.’ – BMCracing.com Swiss biking enthusiasts BMC pride themselves on their attention to detail, creative innovation and dedication to engineering only the best bicycles in the world.
Based in the Swiss Jura Mountains, Grechen, BMC is run completely by biking fanatics who have scaled the sweeping slopes of Sweden, mountain biked through rough terrain and soared over mountain passes. It is through this experience that BMC are able to provide and understand the work of cycling, as well as the products the sport entails.
BMC not only provide the transport, but also ensure you are geared up for a total biking experience. With an online store on their website, BMC have a range of gear worn by their racing team available for purchase. BMC Hats, bibshorts and jackets are provided to make cycling long distances a comfortable and enjoyable experience.
BMC chose cycling as a lifestyle, not a hobby. It embodies their entire life, with no distinction between work and play bikes are their passion every day of the week. They chose to channel this passion into ‘constantly questioning everything’ with the understanding that thinking outside of the box will keep you open minded. Asking themselves questions like ‘how can we combine design and function to achieve originality?’
It is via this passion for development and innovation that BMC succeed in being one of the best biking enthusiasts in the world, inspiring people to get outdoors and resurface an innate and priceless passion for living.