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Fashion

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NB 574 Sport
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  • 1 min

Release of New Balance’s 574 Sport

  • August 23, 2017
  • Atal Hakikat
New Balance have done it again with the release of the NB 574 Sport, a contemporary take on the iconic silhouette for today’s modern, style-conscious consumer!
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Freitag Opens Retail Store in Australia 1
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  • 1 min

Freitag Opens Retail Store in Australia

  • July 17, 2017
  • Atal Hakikat
Freitag opens its very first outlet store in Australia, and what better place to launch than in Melbourne!
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Mercedes-Benz Fashion Week Weekend Edition Sydney 2
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  • 1 min

Mercedes-Benz Fashion Week Weekend Edition Sydney

  • May 17, 2017
  • Atal Hakikat
Mercedes-Benz Fashion Week Weekend Edition returns to Carriageworks over two days this weekend 19 – 20 May 2017.
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Huawei Watch – In a class of its own 3
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  • 1 min

Huawei Watch – In a class of its own

  • February 26, 2016
  • Atal Hakikat
Whether used for its business, casual or sporty functions the award-winning Huawei Watch will keep you up-to-date with what matters the most in your world.
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up_there
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  • 2 min

Up There Store Sneakerheads

  • October 27, 2015
  • Atal Hakikat
Up There store is an essential stop for stylish men visiting Melbourne. A city known for its chic fashion, refinement, art and culture, Melbourne has carved itself a reputation for its sophisticated retail environment, marking it as one of the best places in Australia for shopping. Up There is no different in that it offers unique, high quality products that merge effortlessly with the Melbourne urban scene.
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Oscar Wylee Eyewear 4
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  • 2 min

Oscar Wylee Eyewear

  • October 27, 2015
  • Atal Hakikat
Oscar Wylee, Sydney’s answer to chic, high quality eyewear is one of the few labels sporting a price tag that won’t cost you an arm and a leg. Having been around for only three years, the budding label has mass appeal with young professionals, trendsetters and value-seekers alike. The Oscar Wylee look is best described as clean but offbeat, and with quality that rivals eyewear from the mainstream brands (they are sourced from the same manufacturers).
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IC BERLIN
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  • 2 min

IC Berlin German Made Eyewear

  • October 15, 2015
  • Atal Hakikat
IC Berlin design and produce patented uniquely designed eyewear made of screw less sheet metal. IC Berlin glasses are known for their ingenious frames, which incorporate a clip-on hinge system that holds the frame together with a detachable clip. IC Berlin glasses are different in that they do not have solder or screw points. Glasses are able to be disassembled and reassembled by hand with no tools required, resulting in flexible medical grade stainless steel glasses that are on trend and virtually unbreakable. Even more remarkably, IC Berlin glasses allow for individual components to be replaced as needed due to its fit-together design.
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nintendo
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  • 2 min

Nintendo New Style Boutique 2 + Yo-Kai Watch

  • October 6, 2015
  • Atal Hakikat
Nintendo will soon launch two of its most highly anticipated games for the year: New Style Boutique 2 and Yo-Kai Watch. While New Style Boutique follows on from its predecessors, Yo-Kai watch is an entirely new game based on the popular Japanese television series which shares the same name.
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g-star raw
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  • 2 min

G-Star Raw: The Jeans Matchmaker

  • September 18, 2015
  • Atal Hakikat
G-star Raw’s latest Autumn/Winter 2015 campaign is reminding us all that jeans are the one garment that we truly wear our own way. It is all about finding your denim soul mate. Drawing inspiration from the ‘swipe left, swipe right’ features of popular dating app Tinder; the brand has immortalised the optimised tool that allows you to find your perfect denim match.
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ASICS_Tiger_Gel_Lyte_III
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  • 3 min

ASICS Tiger GEL-Lyte III Australian Release

  • September 8, 2015
  • Atal Hakikat
The ASICS Tiger GEL-Lyte III August 2015 launch did not disappoint sneaker fans who had been anticipating their release for some time.
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