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brand profile

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Dyson Brand Profile 1
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  • 2 min

Dyson Brand Profile

  • May 29, 2012
  • Atal Hakikat
The name Dyson epitomises savvy inventions, smart engineering and technology that’s built  to last. These three principles continue to drive the team of 3600 Dyson employees across the  globe, and have helped the company achieve sales of $AU6Billion worldwide.  Their diverse range of vacuums, fans, and hand dryers rise above so many of the other  designs that crowd the marketplace today.
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Dr Martens 1460 2
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  • 1 min

Dr Martens 1460

  • May 16, 2012
  • Atal Hakikat
The 1460 ‘Vintage’ Boot is iconic to the Dr Martens brand. With their eight-eyelet, two-toned air-cushioned sole, upper shape and yellow stitching; the 1460 has transcended all “fads.” It has evolved into a counter-culture phenomenon which continues to reinvent itself decade after decade. Dr Martens was established in the UK on 1 April 1960 by German doctor; Klaus Martens, and British Shoe Manufacturer; R. Griggs Group Ltd. Klaus Martens had been working as a doctor in the German army during WW11, when he injured his ankle and found his standard-issue army boots too uncomfortable. He designed his own boots, made with soft leather and air-padded soles. In 1959, the shoe had become so successful in Germany that the Griggs’ bought the patent rights, made slight modifications and began producing them in Northampton, England. Dr Martens are now recognised as one of the most popular and well-known footwear brands in the world. A combination of their comfort, durability and style led the 1460 to initially become known as a working class essential; in particular among postmen, police officers and factory workers. However, they have since emerged as a symbol of individuality, independence and rebellion; adopted by the likes of skinheads, punks, Goths, mods and other subcultures that resist and defy pop-cultural trends of their time. And as each generation voices this rebellious spirit through wearing a pair of 1460 Vintage Dr Martens, the brand lives on.
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Parrot: The Corporate Brand 3
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  • 2 min

Parrot: The Corporate Brand

  • May 16, 2012
  • Atal Hakikat
Parrot was founded in 1994 by Frenchman Henri Seydoux, and has since become a global leader in mobile technology. The company was established to drive mobile phones into everyday life; by developing quality, user-friendly products that are highly functional and easy to use. The ‘Parrot’ range boasts the most extensive range of hands-free technology systems for cars worldwide. In particular, the company have built their reputation around their mobile connectivity and multimedia in Smartphones. Through their success, they have positioned themselves as key players in car infotainment technology.
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Thule
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  • 2 min

Thule

  • October 17, 2011
  • Atal Hakikat
Once upon a time, in far away Sweden, family man Erik Thulin built a Pike trap. Imprinted with his family name ‘Thule’, he sold the trap to fisherman all over Scandinavia, leading him (and his family name) to become one of the most innovative and successful equipment brands in the world.
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