Schwarzkopf Professional will be the official hair partner of Mercedes Benz Fashion Festival, 2014 which runs from 24 to 29 August.

The Schwarzkopf Professional team will be providing hair styling across all shows, working on looks for the likes of Alex Perry and Toni Maticevski, Ted Baker and Akira.

Anita McQueen, State Manager for the brand in Queensland said that they thrilled to be ‘charged with providing the hair styling across the entire festival’ and will be working to ‘further the Schwarzkopf tradition of showcasing key beauty trends on the runway in an accessible and edgy  manner’.

The Schwarzkopf Professional hair team is thrilled to be continuing their involvement with major fashion events both nationally and internationally. The team has already had an exciting year of fashion, collaborating with Rag & Bone’s NYFW show and partnering with Jamie Ashkar, N.L.P and ae’lkemi at this year’s MBFWA.

Schwarzkopf Professional’s cutting edge aesthetic is the perfect complement to the festival’s showcase of Spring/Summer collections.

The team is renowned for its ability to create effortless, beautiful styles that are trend-setting in their own right. Schwarzkopf Professional is dedicated to creativity and is built on a trusted foundation of expertise and quality. With over a century of innovation, Schwarzkopf Professional prides itself on having a dynamic global presence that both inspires and is committed to salon success.

Written by Atal Hakikat

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