The globally renowned luxury automobile brand, Genesis, has announced the unveiling of Genesis House New York, a sophisticated oasis located in the very heart of New York City’s Meatpacking District. The doors are ready to open to the public on Friday November 19 and promises to offer extraordinary experiences influenced by Korean culture and community, culinary excellence, and innovative architecture and technology.
Since its launch, Genesis has unveiled a number of concept cars in New York, the city that leads the way when it comes to both, luxury and trends. The brand’s decision to unveil these models in such a trendy city reflects its sheer confidence in its designs. Opening Genesis House in the same location is another progressive move for the brand, one that once again, projects its confidence to the world.
Designed by the Seoul-based architecture firm Suh Architects, the 46,000-plus square foot space is audacious in design, progressive in function, and distinctly Korean throughout. The curated programs will engage New York in cultural conversations about design, food, travel, health, and future mobility.
“Genesis House is not just a showroom. This is a sophisticated oasis. The place where we share our inspirations at the heart of New York City… It will show the world who we are as a brand: audacious, progressive, and distinctly Korean,” says Jay Chang, Global Head of the Genesis Brand.
Genesis House is a custom-designed space that showcases the brand in harmony and balance with its surroundings. High ceilings supported by massive columns and Corten steel, LED lighting, copper highlights and smooth oak flooring immediately communicate an industrial aesthetic that is complemented by eclectic displays of art. The space’s second floor harbours the most iconic elements of distinctly Korean culture through refined, contemporary design. Whether in the restaurant, Tea Pavilion, or library, stacked oak beams and shingles unify the space under a single traditional Korean roofscape.
“At Genesis, we welcome customers as if they are guests in our own house… We want our guests to feel Genesis’ sincerity, and strive to provide them with the right experience at the right time… This defines our brand values.”
– Jay Chang, Global Head of the Genesis Brand
Features & Amenities Of Genesis House:
- Restaurant curated by Onjium: The nearly 9,600-square-foot Restaurant marks the first international expansion for Onjium, a Michelin-starred restaurant and cultural institute from Seoul. Onjium celebrates the ancient stories and flavours of Korean Noble Class cuisine in a new light, marrying traditional techniques found in old recipes and noble households dating back to the 1300s with progressive elements of Slow Food philosophy and thoughtful sourcing.
- Tea Pavilion curated by Arumjigi: Inspired by the tastes of connoisseurs, the Tea Pavilion is a veranda-like living room space featuring customised boryo floor seating where guests are traditionally received by their host. The pavilion borrows motifs from the chaekgado painting style to visualise the philosophy of virtuous scholars known as seonbi. A gridded bookshelf was designed to showcase monographs, writing instruments, ceramics, and other artefacts related to the lives of seonbi.
- Showroom: The main floor offers guests an opportunity to experience the latest Genesis vehicles in a relaxed environment. The room features glass cases of telescoping linear lights that are hung on surfaces of exposed concrete, to create a unique art installation. Once inside, the veiled machines are revealed as the latest models of state-of-the-art engineering, highlighting key elements such as, the Parabolic Line and Two Lines design cues.
- Cellar Stage: The Cellar Stage is located below the ground floor in a voluminous event space that runs the length of the building. This is a space that is dedicated not only to launching new vehicles, but also to conducting thought leadership summits and hosting engaging events.
- The Terrace Garden: The outdoor terrace and garden offer guests an unobstructed view of the High Line. Spanning about 9,500 square feet (approximately 882 square meters), the terrace is surrounded by a traditional Korean landscape of white sand and gravel and adorned with greenery, extending Genesis’ views to the Hudson River and the High Line, the artery of Lower Manhattan.
In addition to welcoming the general public, specially trained Genesis House curators will welcome guests via reservation, to further promote the ethos of a shared oasis. The curators will introduce details of each model in various languages, including, English, French, Spanish, Chinese, Korean, and more.
Genesis House will provide a highly sophisticated level of hospitality that is based on Korean customs for treating all guests, and will be open to the public from Tuesday to Sunday. From Tuesday to Thursday and on Sunday, it will be open from 11am to 10pm. On Fridays and Saturdays, it will be open for one hour longer. For information visit: https://www.genesis.com
