Tommy Hilfiger has been changing the face of fashion for years. With revolutionary designs, advanced technology, and a keen eye, the Tommy Hilfiger brand has continued to adapt fashion into the modern world.
But, first, let’s look at who they really are. Tommy Hilfiger is a relatively new brand, founded in 1985 by its namesake — Tommy Hilfiger. The brand was then bought by PVH in 2004, now making Tommy Hilfiger what it is today. Ranging from designer men and women’s wear, active gear, swimmers, and even a kid’s line, the brand Tommy Hilfiger is a household name. Since its birth, Tommy Hilfiger has continued to create and adapt fashion with the changing modern world. Unsurprisingly, they have done it again, with the news about their Fall 2020 men’s line. Tommy Hilfiger has announced that this line of men’s dress shirts will be 100% 3D designed. But what does that even mean?
Based in their Amsterdam headquarters, the brilliant minds of Tommy Hilfiger have announced that they have founded a tech incubator under the name of STITCH. Using this, as well as a team of software engineers and 3D experts, Tommy Hilfiger will design their 2020 line of men’s dress shirts completely using 3D Design technology. In laymen’s terms, this means that can entirely replace traditional methods of fashion design and, instead, utilise 3D technology. With a range of tools, including digital fabric, pattern, and colour library, Tommy Hilfiger and their designers can design, render, and create fashion lines through a digital means. By doing this, Tommy Hilfiger can ultimately change the face of the fashion industry, forcing the traditional methods into the modern world. The company’s goals are to completely digitise its entire value chain.
The benefit of using 3D design technology is that it allows designers imaginations to be endless, having all ideas at the tips of their fingers. It also allows the company to speed up its entire production line, therefore meet consumer demand at a faster pace. With the use of digital 3D presentation tools and rendering technology, Tommy Hilfiger will be able to speed up their production, ending in the Digital Showrooms. The use of 3D design technology is also sustainable and waste effective, as it requires no sample production to take place. The CEO, Daniel Grieder, has also assured the public that the styles and designs will be indistinguishable from their previously loved lines.
By the Fall of 2020, Tommy Hilfiger plans to completely digitise the entire fashion process by designing, developing, and selling the men’s dress shirt line entirely digitally. This includes modelling these digital products on avatars online. Overall, this dramatic change of the traditional process will cut time, money, and materials for the Tommy Hilfiger company. Not only will this allow the products to go straight to the consumer in the speedier process, but it can also change the way other clothing labels conduct business. Whichever direction the Tommy Hilfiger brand is going, we are excited to see where it leads.