Few vehicles in automotive history have captured the imagination quite like the 1954 Mercedes-Benz 300 SL, famed for its gullwing doors, sleek silhouette, and pioneering spirit. Now, car lovers and collectors can bring this legendary machine home—no grease, no six-figure investment required.
Toymaker Mattel has announced the launch of its Mattel Brick Shop, a new range of precision-engineered building sets designed for discerning collectors and motoring fans. The new series merges craftsmanship, nostalgia, and innovation—marking Mattel’s bold entry into the premium collectibles market.
Available exclusively at Mattel Brick Shop, the line arrives at a time when toy collecting is booming in Australia, with an estimated 62% of adults participating in the hobby.
An Automotive Icon Reimagined in Brick Form
The headline model of the collection is the Mercedes-Benz 300 SL (1954)—a faithful recreation that brings together diecast precision and display-worthy craftsmanship. Each model features authentic details, from polished hubcaps and opening doors to a luxe interior that mirrors the elegance of its full-sized counterpart.
Mattel’s design team worked closely with motorsport legend Craig Lowndes, who lent his insight and passion to the creation of the range. Lowndes, one of Australia’s most decorated drivers, said he was thrilled to collaborate on a collection that “celebrates both engineering excellence and the joy of building.”
In the campaign imagery and videos—available to media via Mattel’s official site—Lowndes is seen assembling his own custom build, showcasing the blend of craftsmanship and creativity that defines the new range.
Three Tiers of Precision and Play
The Mattel Brick Shop offers three distinct series, catering to collectors at every level of commitment and craftsmanship.
- Speed Series – The entry point for enthusiasts, the 1:32 scale builds feature customisable decals and diecast bases for a satisfying build experience. Standout models include the Maserati (JFR90) and Cadillac (JFR89), both rendered with sleek accuracy and designed for quick assembly.
- Elite Series – The mid-tier 1:16 scale models offer deeper customisation with tuning components and Silver Series diecast construction. This range includes the Corvette (JGR31), Acura (JFT17), and Chevvy (The Hot Ones), each delivering a richer, more intricate build experience for those who appreciate the details beneath the hood.
- Premium Series – The flagship line, featuring the 1:12 scale collector’s models, takes pride of place for serious hobbyists. The Mercedes-Benz 300 SL anchors this range with museum-quality finishings, precise mechanics, and a presentation box worthy of any display shelf.
A New Era for Collectors
The introduction of the Mattel Brick Shop marks a strategic move for Mattel, tapping into a growing intersection between automotive culture and collectible design. With franchises like Hot Wheels already synonymous with car-themed play, the new line extends that legacy into the realm of adult collectors.
Unlike traditional model kits, which often require paint, glue, or specialist tools, the Mattel Brick Shop range offers a modular, precision-fit system—allowing builders to enjoy a satisfying assembly process without the mess. Each model is both a display piece and a hands-on project, designed to appeal to those who admire both engineering and aesthetics.
For collectors seeking authenticity and tactile satisfaction, this new line stands at the crossroads of art, design, and motoring heritage. The fusion of diecast metal and interlocking components represents a new level of realism and craftsmanship in the toy collector space.
Craig Lowndes and the Spirit of the Build
Incorporating Craig Lowndes into the campaign was a masterstroke. A household name in Australian motorsport, Lowndes brings a sense of authenticity and passion that resonates with fans across generations. His collaboration underscores the series’ dual appeal—to both seasoned collectors and newcomers eager to build something iconic.
“Building these cars is like reliving the spirit of driving them,” Lowndes shared in campaign materials. “You get to appreciate every curve, every component, every detail that makes these machines special.”
Where to Find It
The entire Mattel Brick Shop collection is available now at Mattel’s official website, where fans can browse the full lineup, watch behind-the-scenes videos, and discover exclusive content featuring Lowndes and the creative team.
With this launch, Mattel positions itself not just as a toymaker, but as a creator of collectible art pieces that celebrate innovation, precision, and nostalgia.
For car lovers, builders, and collectors alike, the Mattel Brick Shop isn’t just a new product line—it’s a new way to experience the thrill of the drive, one brick at a time.
