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L.12.12
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LACOSTE Celebrates L.12.12 with Exclusive Pop Up in Melbourne

  • January 20, 2017
  • 2 minute read
  • Atal Hakikat
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Back in 1933, French tennis champion, Rene Lacoste revolutionised tennis sportswear by creating the very first cotton polo shirt, the Lacoste L.12.12.

Now in 2017, we still see the iconic but renewed polo, is being celebrated as a timeless essential with an exclusive pop up and customisable activation.

Rene Lacoste

The L.12.12 polo is made of an innovative fabric the petit pique jersey, initially designed for tennis players to allow them to feel relaxed and elegant on and off the court.

If you are like me and are curious about the name “L.12.12”, it can be broken down to this…

L stands for Lacoste, 1 is for its unique fabric, 2 for the short-sleeved design, and the 12 stands for the number of the version finally selected by Rene Lacoste.

Since the Polo Lacoste has expanded in to a full collection of products including; leather goods, eyewear, footwear, watches and fragrances.

Lacoste’s brand essence follows; French elegance, sport inspiration cut and extensive colour palette.

These key elements will be highlighted by showcasing the L.12.12 family collection at a Pop Up throughout varies countries across Asia Pacific.

Expect to find the Lacoste Pop Up at the Melbourne Emporium Centre on the 16th-29th of January.

Customers can have their very own L.12.12 customised with artwork, initials, complimentary with any polo purchased.lacoste pololacoste tennis

For more information or to view more Lacoste products, visit Lacoste online.

Pop Up details below.

MELBOURNE

Emporium Centre, Melbourne

January 16th

– 29th, 2017

PHILIPPINES

SM Megamall, Manila

February 9th – 15th, 2017

Central Square, Manila

February 17th – March 5th, 2017

THAILAND

Central World, Bangkok

March 6th – 12th, 2017

Maya, Chiang Mai

March 14th – 19th, 2017

Terminal Korat, Korat

March 21th – 31th, 2017

INDONESIA

Tunjungan Plaza 3, Surabaya

January 30th – February 5th, 2017

Kota Kasablanka, Jakarta

February 20th – 26th, 2017

SINGAPORE

Vivo City

March 13th – 26th, 2017

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Atal Hakikat

Join Atal Hakikat on his realm of review guides online. An experienced writer covering topics from the latest technologies, automotive, food, beauty & more!

Related Topics
  • Australia
  • Exclusive
  • Indonesia
  • L.12.12
  • lacoste
  • Philippines
  • Pop Up Store
  • Singapore
  • Sportswear
  • Tennis
  • Thailand
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