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An overwhelming 85% of Australian women are left feeling ashamed about their body size and shape after a shopping experience, according to independent research conducted by Fame & Partners, one of Australia’s leading online formal and event-wear retailer. For plus size girls, this figure jumps to 97.26% of girls who have had negative feelings about their body after going clothes shopping. Nearly all size 16 plus women say they find it hard to find clothing that fits and flatters their body shape.