Fashion

88 posts
New Balance x Sneaker Freaker 1
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  • 2 min

New Balance x Sneaker Freaker

New Balance originated in Boston in 1906 as New Balance Arch Company and was started by British immigrant William J. Riley. Riley’s core concept was based on the three-clawed feet of a chicken, which resulted in perfect balance. He initially started New Balance to manufacture arch supports and accessories inspired by the three-clawed model. Fast-forward to 2015 and New Balance is an established manufacturer of athletic and fashionable footwear.
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G-Star_Raw
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Pharrell Williams X G-Star Raw: Raw For The Ocean

G-Star Raw are set to release their much-anticipated eco initiative ‘Raw for the Ocean’ later this month in Australia. Curated by musical mega mind and designer Pharrell Williams, the latest of three collections will feature a unique blend of materials that contain recycled PET plastics extracted from the ocean and a unique cotton fabric developed by textile company Bionic Yarn.
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g-star raw
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G-Star Raw: The Jeans Matchmaker

G-star Raw’s latest Autumn/Winter 2015 campaign is reminding us all that jeans are the one garment that we truly wear our own way. It is all about finding your denim soul mate. Drawing inspiration from the ‘swipe left, swipe right’ features of popular dating app Tinder; the brand has immortalised the optimised tool that allows you to find your perfect denim match.
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Nike Airmax 2015 Running on Air 2
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Nike Airmax 2015 Running on Air

The newest trend in footwear has arrived with the Nike Airmax 2015 dashing into stores all around the country. But what makes this particular shoe the most comfortable around? They don’t call it an airmax for nothing! The heel of the shoe contains padding which, as any runner will tell you, pays off when you hit the pavement. Previous versions of the shoe have had considerable amounts of cushioning present, however with the 2015 Airmax model, runners can be thankful for extra cushioning in addition to Nike’s dynamic flywire which intertwines with laces to wrap midfoot for added support.
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nike_flax
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  • 2 min

Nike Flax Collection “Wheat Pack”

The Nike Flax Collection – otherwise known as the “Wheat Pack” is set to continue for another year with the recent release of Nike’s popular Fall 2015 range. Nike’s novel approach has won a number of converts in the sneaker world. For the second year running the company has successfully remodelled their most iconic shoe silhouettes and given them the “Wheat treatment”, a pleasing invention which is a remake of the original shoe but with golden wheat tones. Due to their commercial success during the initial November 2014 launch, Nike has brought back the Wheat Pack for 2015. The popular 2014 collection encompassed three classic additions which incorporated the latest weather resistant technology, unique accents and on trend design.
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sustainable_fashion
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Sustainable Fashion and the Impact of Labels

Sustainable fashion is about acquiring beauty without harm. Many fashion industry players envision sustainable fashion as the way forward. With a growing number of ethically conscious consumers and fashion labels, the Sydney Environment Institute and Sydney Ideas will run Beauty Without Harm to highlight the importance of sustainable fashion and provide tips for how we can make better purchasing decisions.
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