A recent study, ‘The New Brand Loyalty’, has shown that todays consumers are more concerned than ever before about the role that brands play in the world. From brands becoming socially and environmentally conscious, to brands making a commitment toward something of substance.
The study revealed that:
- 53% of people want brands to address environmental problems in both local communities and at a global level
- 54% of people want the brands they support to balance great product with powerful purpose and activism
- 74% of people expect brands to take a stand on the issues that matter to them
We are in the midst of a consumer revolution and the people are now wanting and leaning towards brands that factor in and focus on the bigger picture. One brand in particular that is excelling in this league is the brand, ‘Burt’s Bees’.
The Burt’s Bees Brand
Burt’s Bees is a globally renowned brand that has helped people from all over the world with their, lip balms, candles, makeup, creams and cleansers. The brand has made a commitment toward natural skincare, responsible sourcing, sustainability, bringing back the bees, and recycling their products with ‘Terracycle’.
Burt’s Bees began when an artist and a beekeeper met… The unused wax candles that the couples made soon turned into up to 180 different products, including the very well known Beeswax Lip Balm. All of the Burt’s Bees products represent and reflect that nature truly does has the best answers.
The Burt’s bees brand strives to use 100% natural origin formulas, with all of their products at 95% of their natural origin. The brand is also proud to stand against animal testing, with all of their products being both, responsibly sourced and sustainably made. Burt’s Bees has completed more than 100 visits to date, to both trace and monitor their key raw materials, the brand has also invested globally into communities that support their supply chain. This has helped to safeguard access to clean water, support women’s and children’s empowerment, and promote health, safety and biodiversity.
Burt’s Bees proudly participates in a number of initiatives and groups, such as; the Global Shea Alliance, the Responsible Mica Initiative, the Natural Resources Stewardship Council, Sedex and the AIM-Progress. The brands participation in these initiatives is to further emulate how important it really is to responsibly source and sustainably make products. The brand also uses recyclable packaging through TerraCycle, a waste management company. Burt’s Bees encourages their customers to help recycle what they can, and to help the problem, by making sure rubbish doesn’t end up in landfills or in our oceans.
Burt’s Bees is a brand that respects nature, the team ensure that they are continuously making thoughtful choices to reduce their own impact on nature, and work to protect biodiversity. This is such an important value to the brand, as biodiversity is what actually preserves our very own place within this world. Burt’s Bees has landfill-free operations and is a CarbonNeutral certified brand, they also offset their annual water consumption through different watershed restoration projects. The employees of Burt’s Bees also put in an extraordinary 2500+ volunteer hours annually to support the brand’s community partners.
Finally, Burt’s Bees would be nothing without their bees, the brand is helping to save the bees and have started the ‘Burt’s Bees Foundation’ that supports the health and biodiversity of honeybees. To this date the the foundation has given up to $3.5 million in grants, the brand has also started a “sweet partnership” up with Sydney’s Taronga Zoo. The partnership features an exciting program for the zoo’s visitors, to become more educated on the conservation and the sheer importance of bees to the environment.
Other Brands looking at the bigger picture:
- L’occitane Solidarity Balm : 100% of the brands profits, from the sale of a particular balm that will finance an NGO project to promote women’s leadership in Burkina Faso, with the support of the L’OCCITANE Foundation.
- The Body Shop: Shows a strong commitment to sustainable practices and social causes, such as the ‘Healing Hearts Project’.
- Lush: Practices ethical buying and their brand fights passionately for testing on animals.
- Chantecaille’s: What began as the founder Sylvie Chantecaille’s passion, blossomed into a 20 year long commitment to environmental generosity.
- Lowanna: is an Indigenous owned skincare brand that offers natural, vegan and cruelty-free skincare, that has been here made in Australia.
Burt’s Bees is just one of the many brands out there in todays world that is looking at the bigger picture, both socially and environmentally. Brands must continue to ensure that their products are sourced naturally and are being responsibly made, that their products use environmentally friendly packaging, and that their brand as a whole respects the environment and shows support to foundations by ultimately raising awareness on the issues that matter most.
For more please visit: https://www.burtsbees.com.au
