tassie devil

New Balance originated in Boston in 1906 as New Balance Arch Company and was started by British immigrant William J. Riley. Riley’s core concept was based on the three-clawed feet of a chicken, which resulted in perfect balance. He initially started New Balance to manufacture arch supports and accessories inspired by the three-clawed model. Fast-forward to 2015 and New Balance is an established manufacturer of athletic and fashionable footwear.