consumer spending

Cashrewards may be just the incentive Australian retailers need to encourage consumer expenditure in the later half of 2015. New research has revealed that an increase of 50% of Australian shoppers would spend more in the second half of 2015, which is just the news retailers need in the lead up to Christmas. Key insights from the Cashrewards survey also exposed that across all demographics, 90% would purchase on sale or through a promotion. Shoppers are mostly enticed by discounts, coupons and rewards.