BABY-G first appeared in 1994 as a womens watch that incorporated the rough and tumble nature of the G-SHOCK

It’s Shock Resistant structure and 100-meter deep water resistance paired with its unique design and colour variation makes it the watch for every woman on the go, enabling them to live both an active and fashionable lifestyle.

While it is made of G-SHOCK toughness, the initial BABY-G make DW-520 had a smaller case and vibrant, aesthetic colours suited to active and colourful women’s tastes. Inspiring young adolescent women everywhere, BABY-G grew as a trend and as a product, allowing it to become not only a valuable, durable tool but a fashion accessory.

Staying on brand with the culture of youth (Fashion, Music, Art and Sport) that has been ingrained in its production, BABY-G unites with this fresh movement through design and technology, constantly evolving as they do from its inception. Through this continued commitment to their product and its audience, BABY-G has spread the message of its one-of-a-kind identity to women all over the world.


 The BGS-100RT-7A is perfect for any woman on the go, boasting features like
  • Goal setting: 1,000 to 50,000 steps
  • Step count using a 3-axis accelerometer
  • Step Count History, Step Count Graph
  • Step Reminder
  • 30 lap data records for last session
  • Super Illuminator (double) illuminates the face and digital display
  • And MANY more

This model comes with a lovely colour selection of either black or white and pastel pink, while the other model combines pastel blue with white- The perfect accessory for the active woman trying to make a statement.


This model is perfect for all those swimmer women out there, the BG169R-7E features a 200-metre water resistant casing that dorns colour that mimics the very aquatic environment its meant for with its semi-transparent shades.

It has an ion-plated metal ring that pairs with a face protector to show off this strong and dynamic accessory. You needn’t have to worry about wearing it at the beach, pools, or other usually high-risk areas for watches as it’s wire face protectors on the case allow for high tactile durability.

Additionally, keep track of your friends around the globe with World Time for 31 time zones (48 cities + UTC).

For more information, visit Casio, or to purchase one of these for yourself or an active lady you love, find them here: