Apple introduced the new Apple TV 4K designed to deliver stunning cinematic experience at home.

The new Apple TV supports both 4K and High Dynamic Range (HDR) along with unbelievably sharp, crisp images, richer more true-to-life colours and greater detail in both dark and bright scenes.

Viewers can now enjoy a growing selection of 4K and HDR movies available on iTunes.

Users will automatically receive upgrades of HD titles in their existing iTunes library and enjoying 4K content services like Netflix.

“Bring the magic of the cinema straight to your living room with the new Apple TV 4K,” said Eddy Cue, Apple’s senior Vice President of Internet Software and Services.

Customers will love watching stunning 4K HDR movies from an impressive catalog on iTunes, while also getting automatic upgrades of 4K HDR movies already in their iTunes library.”

Siri hasn’t been left out of the equation either with Siri there helping you along the way.

The Apple TV App brings all your favourite shows and movies together while Siri makes it possible to search and access content across Apple TV.

For all these features and more the price of the Apple TV 4K starts at RRP $249 for 32GB or RRP $279 for 64GB.

If you think your household can do with a bit of a tech savvy upgrade, this could be the answer for you.

Visit Apple online for further information!

Speak to Siri with Apple TV 4K