Keeping your little one safe, comfortable and happy is on every parent’s list of priorities. Having them look super cool at the same time is a bonus!

Well the Anarkid children’s and babies clothing collection cover all of these – and more.

This is a brand that stands for something different. Their focus and passion is equally balanced across how the garment is produced and how it looks. It truly is a look good / feel good brand.

Designed in Melbourne, the SS16 ‘Play’ collection is inspired by shapes, typography and the perfect vibrant palette. The pieces are durable yet luxuriously soft and of course adorably stylish.

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Every garment is made from 100% organic cotton and produced 100% fairly in India. As well as committing to only manufacturing under fair trade terms and conditions, they also give back to the Indian community via India Development and Relief Fund.

So, when it comes to your precious little ones, Anarkid leads the way in a new era of clean starts, healthier bubs and happier mums!

Check out the collection at www.anarkid.com.au and be captivated by not only the pieces, but also their alluring imagery. Great for styling inspiration!